Public Relations Essay Example | Topics and Well Written Essays - 1500 words - 3

Public Relations - Essay Example This means that twitter is able to sway the consumers to view it or its products in a positive light, the volume of utilization will most definitely increase. Originally, PR campaigns relied on press releases and conferences, public speech readings, facilitation of internal communications as well as media interviews. However, with the coming of age of millenials who mostly communicate and source information from social media networks like twitter that have rampant usage globally, there is an increasing need to conduct PR campaigns with these considerations if campaigns are to be effective. Such a campaign is ideal for twitter that has been losing users of late as well as having actual tweets from only around 40% of the users. A â€Å"Secret Scan-ta† microsite serve the purpose of fuelling a good PR Campaign for Twitter in the UK especially now that the festive season is nigh. The product would be able to help people pick out gifts for others by going through the recipients tweets to find out their preferences meaning that the gifts can also be tailored. All you have to do is suggest the tweeter handle of the person you want to give a gift and the microsite will go through his or her tweets, determine their preferences and provide suggestions on gifts. In order to develop an effective PR c ampaign for the product it is necessary to follow the POSTAR format in the design process. Brand positioning describes the processes and activities of market opportunity identification in line with the market conditions described by the research on the market. The secret scan-ta will need to be suitably positioned before the commencement of the process of the campaign if the goals intended are to be met. This will require the focus of four key components. In terms of the attitude and demographic of the intended audience, Secret

What was the impact of the use of nuclear weapons in Hiroshima and Essay

What was the impact of the use of nuclear weapons in Hiroshima and Nagasaki on the end of the Second World War and why - Essay Example eading to carry out unimaginable human destruction has clearly shaped common perceptions regarding the level of destructive consequences can be derived from any future war1. In this context, a revolution was constituted soon after the inception of nuclear weapons in the modern warfare. Comparatively, the use of nuclear weapons is deemed to impose brutal and more destructive effects in nature than any other war weaponries used throughout the centuries. Periodic historical observations have consequently set out clear reflections regarding the most controversial and consequential war decisions taken in the modern warfare, indicative to the use of atomic nuclear weapon on the two major Japanese cities - Hiroshima and Nagasaki in the year 1945. From the worldview, the nuclear weapons dropped by the American Air Force Bombers on respectively 6th and 9th August 1945 had been considered as the most destructive and consequential events in the modern warfare history2. With an in-depth understanding about the adverse and most devastative effects of nuclear weapon, the primary aim of this essay is to deliver a clear reflection on the short and long-term impacts of nuclear bombing in Hiroshima and Nagasaki. In this regard, the primary research question of this study has been formulated as - â€Å"What were the grounds that caused nuclear attack on Hiroshima and Nagasaki in 1945 and what were the consequences witnessed thereafter?† In order to address the aims determined for the study based on the key question, the discussion of the essay tends to comply with a set of relevant study objectives. The key objectives designed for this essay has been demonstrated as follows. To explain the arguments and give overall description whether the use of such destructive weapons have positive or negative effects after evaluating the consequences caused by the nuclear weapons on Hiroshima and Nagasaki Deterrence of nuclear weapon has been widely witnessed by the world in context to the